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Wheels: Loyalty, service sets St. Cloud Toyota Scion apart

Vicki Ikeogu, vikeogu@stcloudtimes.com

WAITE PARK — It's been almost a decade since St. Cloud Toyota Scion opened its lot for consumers. But even though the dealership at 418 Second St. S may be one of the new kids on the block, General Manager Tom Findley said it has been a huge success.

"We just have a great atmosphere here and we don't get a lot of turnover," Findley said.

With the help of a 2015 Best of Central Minnesota award and sales of the popular Toyota RAV4 and Toyota Highlander, the dealership has gained a reputation with consumers in the area. Loyal customers have given St. Cloud Toyota Scion the top spot as the area's Best New Car Dealership in the 2016 "Best of" contest. The company also shares the top spot for best auto service with Miller Auto & Marine of St. Cloud.

Findley recently sat down with the Times to chat about successes St. Cloud Toyota Scion has had.

Question: What do you think sets St. Cloud Toyota Scion apart from the competition?

Answer: I think the major difference for us is that we don't just sell a car. We try to sell a relationship so the customer will come back to us again and refer customers to us.

Q: What has been the secret to your success?

A: It's the employees around us. I have a good relationship with them, and they have a great relationship with the consumers. When you take care of your customers long-term, they are going to continue to come back to you. It's been the big push since I've walked through these doors. We're not just trying to sell a car. We're selling an opportunity to keep them as a customer for life.

Q: What does the title "Best New Car Dealership" mean to you and to the dealership?

A: Everything. There is nothing better than to have your name out there as the Best New Car Dealership in Central Minnesota. It's exciting to have consumers walk around town saying how great their purchase experience was. These consumers want to come back and purchase from us. They want to deal with us. I think it's a huge title.

Follow Vicki Ikeogu on Twitter @VickiSCTimes or on Facebook at facebook.com/sctimesvicki. Call her at 259-3662.

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